Strategy is a set of choices. We help you make them well.

We define strategy simply: a set of choices that lead to coherent actions to achieve your aspirations. Our method was refined inside Intel’s Corporate Strategy Office and has been used with leadership teams from global technology companies to mission-driven nonprofits.

Strategy is a set of choices. We help you make them well.

We define strategy simply: a set of choices that lead to coherent actions to achieve your aspirations. Our method was refined inside Intel’s Corporate Strategy Office and has been used with leadership teams from global technology companies to mission-driven nonprofits.

Strategy is a set of choices. We help you make them well.

We define strategy simply: a set of choices that lead to coherent actions to achieve your aspirations. Our method was refined inside Intel’s Corporate Strategy Office and has been used with leadership teams from global technology companies to mission-driven nonprofits.

THE METHOD

Three phases

Three phases

Three phases

1

1

1

PHASE 1

Start with systems

Understand the system you operate in before you make choices. We map your market’s forces, its rules and how they’re changing, and the role you want to play in it.

2

2

2

PHASE 2

Reveal your choices

Make your choices explicit. We separate your options (the paths available), your beliefs (what must be true for each to work) and your outcomes (what each would mean for you and your market). Coaching brings hidden assumptions to the surface and widens the set of real options.

3

3

3

PHASE 3

Empower everyone

Strategy only works when people understand it, believe in it and can act on it. We help you act coherently, communicate consistently, test your beliefs against data and adapt as you learn.

Our tools

Our tools

Our tools

Trigate System Stability Analysis©

Is your industry stable or going through fundamental change? This lens looks at shifting rules and emerging tipping points, and helps you decide whether to optimize, adapt or explore.

Trigate Three Waves of AI Transformation©

AI reshapes industries in waves: first efficiency, then new capabilities, then a transformation of the whole industry. This framework shows where value is moving in yours and what will trigger the next wave.

Choice Vectors

Strategy means trade-offs. Choice Vectors put your key decisions on clear continuums, such as focus versus breadth or product versus platform, so your team can see how its options differ and choose deliberately.

Focus

Breadth

Product

Platform

TWO QUESTIONS WE ALWAYS ASK

What do we have to believe to be true for this option to achieve our aspiration?

What do we have to believe to be true for this option to achieve our aspiration?

What do we have to believe to be true for this option to achieve our aspiration?

What evidence would lead us to change our minds?

What evidence would lead us to change our minds?

What evidence would lead us to change our minds?

Most leadership teams spend far more time defending a strategy than deciding what would make them question it. These two questions change the conversation from “are we right?” to “what is our reasoning, and how will we know?”

COACHING, NOT JUST CONSULTING

Your team does the thinking. We make it sharper.

Your team does the thinking. We make it sharper.

Your team does the thinking. We make it sharper.

We’re ICF-accredited coaches as well as strategists. Instead of handing you a recommendation, we help your team reason through its own choices, so the strategy is understood and owned by the people who have to carry it out.

We’re ICF-accredited coaches as well as strategists. Instead of handing you a recommendation, we help your team reason through its own choices, so the strategy is understood and owned by the people who have to carry it out.

TRINITY

The AI engine behind our work

The AI engine behind our work

The AI engine behind our work

Every engagement draws on Trinity, our AI strategy engine, for faster, deeper analysis.

Ready to make the choices AI is forcing?

Ready to make the choices AI is forcing?

Ready to make the choices AI is forcing?

Start with a conversation, or start with a clear read on where you stand.